However, just because you may have the lowest price, it doesn’t mean your product will be found unless you have properly optimized your product description. “The Walmart Buy Box is based on whoever is selling their product at the lowest price whereas Amazon’s Buy Box takes into account a seller performance, price, sales, fulfillments, order defect rate, and a whole slew of factors.” – Cory Checketts from SellerLabsĪs time goes on, Walmart Marketplace will surely make the Buy Box more sophisticated, but for now, the Buy Box is much easier to win vs Amazon’s saturated seller competition, as Walmart shoppers want to get the absolute lowest price anywhere. With fewer sellers on Walmart Marketplace, the seller has a better chance to win what is called the “Buy Box.” Those that get accepted and onboarded to sell with Walmart Marketplace have a greater chance of standing out.
Unlike Amazon, there is a steeper barrier of entry to sell on Walmart Marketplace.
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